CAVU collaborated with Girls Incorporated of Santa Fe, New Mexico to create a series of videos capturing their critical work and many achievements successfully helping young girls over the last sixty years. CAVU took a positive approach to this project by highlighting three young girls who grew up in the Girls Inc. community and truly embody the Strong, Smart, and Bold mission for which Girls Inc. strives. By amplifying these voices, CAVU hopes to empower more girls to lead healthy lives and positively impact their communities.
CAVU recognized the difficulty for a small nonprofit to stand out in a town, which supports well over 100 nonprofits. Girls Inc. needed a product to showcase their unique approach for supporting young girls. Once completed, the set of videos was an immediate success. The organization raised the funds they were seeking and increased their exposure as Comcast cable chose to use the 60 second spot as their public service announcement for the month of September airing the video 150 times during prime time and has extended this offer for a full year. CAVU is proud to have contributed to raising awareness of a critical sector in the Santa Fe community. These videos are a successful tool to showcase the Girls Inc. story, which they can rely upon for the ongoing support they need.