CAVU collaborated with Girls Incorporated of Santa Fe, New Mexico to create a series of videos capturing their critical work and many achievements successfully helping young girls over the last sixty years. By amplifying the voices of the girls CAVU hopes to empower them to lead healthy lives and positively impact their communities.
Through the series of videos Girls Inc. raised the funds they were seeking and increased their exposure as Comcast cable chose to use the 60 second spot as their public service announcement for the month of September airing the video 150 times during prime time. CAVU is proud to have contributed to raising awareness of a critical sector in the Santa Fe community. These videos are a successful tool to showcase the Girls Inc. story, which they can rely upon for the ongoing support they need.